By Francis Kahihu
How does your current volunteer base reflect the different generations in your community? As the Gen Z and Gen Alpha members rise to adulthood, Community Associations and other non-profits planning to recruit volunteers must adapt their strategies to connect with these digital natives. Gen Z is the first generation to grow up entirely in the digital age, surrounded by the internet, smartphones, and social media. While Gen Alphas are the youngest generation, expected to be the most technologically immersed. They are growing up with advancements in artificial intelligence, smart devices, and digital education.
To best engage them, non-profits should focus on offering them experiences that are meaningful, and hands-on that allow volunteers to make a tangible impact. Talk to current Gen Z or Gen Alpha volunteers or arrange a focus group and ask them how they would like to be involved, what areas interest them, and how they want to make a difference. These young volunteers are prioritizing causes and events that align with their personal beliefs, such as mental health awareness, social justice, or climate action.
Over time, we’ve noticed that non-profits, who are successfully attracting and retaining Gen Z and Gen Alpha volunteers, leverage platforms and technologies that Gen Z and Gen Alpha are most active on. Social media, especially visual-driven platforms like Instagram, TikTok, and YouTube, are powerful tools for storytelling and outreach. Gen Zs especially like to showcase real stories of volunteer impact through engaging video content, influencer collaborations, or interactive campaigns as this helps capture their attention.
Like many of us, Gen Z and Gen Alpha are motivated by seeing the impact of their work. Storytelling and leveraging an online presence can go a long way to helping these generations see the impact they are having in their communities.
So, how fresh is the content in your Instagram, TikTok, and Youtube channels…because everyone assumes you have one😊. Consider recruiting these social media savvy volunteers to help you with your online presence (and remember, you don’t have to be on every platform but pick one or two and do it well).
Another important factor to consider is time. Gen Zs are a time-sensitive generation with many responsibilities and commitments. You may want to incorporate flexibility into the available volunteer opportunities—such as virtual volunteer roles or short-term commitments.
And before we forget, ensure that your volunteer programs offer opportunities for personal growth, skill development, and recognition. This is crucial for retaining these younger volunteers, who seek experiences that contribute to both their community and their personal goals.
By embracing innovative approaches, fostering a sense of community, and prioritizing meaningful experiences, your non-profit can engage younger generations as passionate and dedicated volunteers. This will not only ensure the long-term sustainability of your organizations but also empower these young generations to become active and engaged citizens who make a positive impact on their communities.
